Kith & Giorgio Armani Present: The Archetype

We created four Archetypes that inspired the design of the collection—the Artist, Entertainer, Traveler, and Entrepreneur. Who is the man in the suit?

The campaigns feature Martin Scorsese, LaKeith Stanfield, Pierce Brosnan and Ronnie Fieg.

Martin Scorsese for Kith & Giorgio Armani: The Artist

Through his revolutionary and era-defining work in cinema, Mr. Scorsese is an artistic icon. He is also a longtime friend of Mr. Armani, which led him to direct “Made in Milan”—a documentary about the designer’s life and the growth of the brand. His steadfast representation of his hometown, New York, is a value shared and respected by fellow native, Ronnie Fieg. For these reasons and more, Giorgio Armani and Kith were honored to work with him to debut this collection—the first-ever collaboration in Giorgio Armani’s history.

LaKeith Stanfield for Kith & Giorgio Armani: The Entertainer

As both an actor and musician, Mr. Stanfield’s charismatic and versatile performances have been lauded by critics and audiences alike, making him the epitome of an entertainer. LaKeith is also well-regarded for his personal style—a trait synonymous with being an entertainer.

Pierce Brosnan for Kith & Giorgio Armani: The Traveler

As one of cinema’s most iconic actors, Mr. Brosnan’s roles in film have taken him around the world, embodying characters who navigate diverse cultures and landscapes with sophistication and charm. Pierce is also globally recognized for his penchant for wearing suits. For these reasons and more, he was the ideal choice to portray “The Traveler”.

Ronnie Fieg for Kith & Giorgio Armani: The Entrepreneur

As Founder, CEO and Creative Director of Kith, Mr. Fieg has dedicated his life to building a globally recognized brand, making him perfect for the role of The Entrepreneur.